The music industry recorded massive losses in the first few years of the 21st century. People illegally distributed music for free as tracks transitioned from being sold on a CD or vinyl to a sound file. Consequently, an entire generation grew up thinking that music is free while musicians invested a lot in music promotion and building brands. Piracy escalated as the music industry failed to handle the drastic change adequately.

Spotify resolved the piracy challenge facing the music industry. Swedish entrepreneurs Martin Lorentzon and Daniel Ek founded the Stockholm’s on-demand audio-streaming service on April 23, 2006. The company gives consumers easy access to a massive library of music. Its U.S launch in 2011 saved the recorded music business. The company brought changes to music consumption through the following ways.

Limitation of music piracy

The illegal downloading and file-sharing lead to rampant piracy, which seems difficult to curb. Fortunately, …